Business CasesThese page will not be published on the final international website. The business case can be divided in five phases: 1) the proclamation and prototype phase, 2) the device porting phase, 3) the profile phase and 4) the exploitation phase.
1) The proclamation and prototype phase is about define the OS basic, getting a great number market parties and governments involved and creating a serial production of prototypes based on the OS. This phase is funded consultancy/support fees and by the sale of a maximum number of Grow|OS powered prototype greenhouses for E 43.500 each.
The concept of Grow|OS is total new and has huge economical impact. Therefore there will be a massive/smart serial PR campaign focused on general/economical media based/hooked on six actual societal-economical already existing media themes: 1) high oil price triggers new technologies 2) peakoil and food production 3) bio-physics technology new scientific area 4) GM got a strong competitor called OS 5) food production in/by the cities 6) new terps gives food and security. Giving an (almost guarantee) that Grow|OS exposure will be in the media the next 6 months, with not only national coverage, but certainly also international. Partnerships empowers media attention. Each new partnership is also some new media attention. Who have, will be giving is the main rule in PR (a type like Paris Hilton can confirm this severely), more exposure attracts even more exposure.
2) The porting phase is funded by hardware device of functional unit manufacturers. They see the enormous sales possibilities for their devices when they are ported to Grow|OS and want to port their devices as soon as possible. Grow Indus will support / organise the porting of devices/units by/for hardware manufacturers. Basically this is making a margin on support or on outsourcing.
There will be a massive/smart PR focused on hardware manufacturer specialised media, with a prominent role for the market value of vegetables, flowers, fruit, herbs, fish and seafruit. Any device manufacturer will port existing devices to or develop specifics for Grow|OS if they see the huge value of the fresh market.
3) The profile phase is funded by everyone who develops crop profiles. Grow Indus supports them commercially with advices (Grow Indus knows the possibilities the best), modules (additional basic functions to the OS) and services (data collection).
There will be a massive/smart PR focused on fresh industry (vegetables, fruit, flowers, herbs, fish and seafruit plus the trade/retail) specialized media.
4) The exploitation phase is funded by advising governments and companies and project participation in creating local food production based on Grow|OS. The OS and it’s Crop Profiles than has proven themselves over and over again, so the final phase is the best where and how (implementation). This phase is the capital phase. IPO funded or market funded based on governmental guarantees, or a mix of those two.
There will be a massive/smart PR focused on governments and institutionals for stimulating investments in Grow|OS drive greenhouses in terps in/nearby cities, so that cities become more food independent.
|
| Relevant documents |
 |
|
|
|
|
